Google Adwords

I set up Google AdWords the other day and have already gotten a message from them that my ad was in violation of their rules. I had put FREE shipping in the title rather than Free shipping. Plus I used a contraction since I had to squeeze too many characters onto one line.

The first day I ran the ad and targeted certain zip codes. When I hadn't had any clicks by day 2, I decided to target a broader metropolitan area. Now I've had 7 clicks per Google but only 3 per my website statistics. Maybe there is some catch-up time????

Today I decided to lower my CPC budget from $1 to 50 cents. Got one click today. And my New Visitors has dropped - like a ton of bricks - not that I had that many in the first place.

So tomorrow I'll work on new copy for the home page since Mother's Day is almost here. Then I'll change the Free Shipping offer and load 2 new products. After that I need to load all the products on Yahoo Shopping and then re-d0 my Google ads. Might play with a display ad and find a place to test it.

Lots to do. Lots to learn.